Zinc hospitality which holds equity shares in India and New York is planning to introduce its own brands in India. The company also owns Glow Studios and Zinc City, partnered with a Bangkok based Invision for the mid-market segments. It now plans to invest around $40 million in various cities across India for four properties to be developed by 2013. According to the CEO of the company, initially it aims at having equity stakes in their projects and later to build their own brands and later on to invest in the property level as a strategic investor.
The tariff of the two hotels Zinc city and Glow Studios will be around $100 per room. The hospitality company wants to expand in other cities like Coimbatore, Guwahati, Amritsar, Faridabad and Ghaziabad. According to Rahul Chaudhary, executive director, Indian sub- continent, Zinc Invision Hospitality the luxury market in India is getting vry saturated, they will look onto that segment at a later stage. The company also aims at opening at least 30 new hotels in Asia and West Asia by 2013 with upscale brands like Zinc living, Zinc edge, a luxury hotel Soma and Zinc Journey. The CEO also adds that they don’t want to open a huge number of hotels but have a focused growth and quality projects.
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