Saturday, August 27, 2011

Hotels chain Hilton to set up 50 new hotels in India:

New Delhi: Lenny Menezes, chairman of the Hilton Worldwide in India is facing a tough task these days; he has been assigned with the job of opening new hotel in India in every 45 days. He has been assigned this job to benefit the most of the booming hospitality sector in the country and to expand the Hilton Worldwide in India. Around hundreds of hotels with a total of around 1, 55,000 rooms among which 65,00 will be branded ones will be added in the next five years. But he feels that this figure won’t be able to satisfy the growing demand and will be falling short.

Hilton itself will be setting up 50 new hotels in the country and 6 hotels are currently operational in New Delhi, Chennai and Mumbai. Whereas Hilton Garden Inn and Hilton already are launched in the country, the company is all set to launch its new luxury brands Waldorf Astoria and Conrad along with upscale brand Doubletree and the mid market, Hampton. According to Menezes, the mid scale brands Hampton Hotels and Hilton Garden Inn will expand the growth of the company in India specifically in the secondary and tertiary cities. Hilton hotels will operate through a management contract route.

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