Realtors adding designer touch to projects

Big designers are now emerging as the trend setters for the real estate industry as well. The realtors are hiring the well known real estate designers who add marvelous and glossy features to the housing projects enhancing the look and feel of the units. Various fashion brands as well as individual designers are endorsing the realty projects which are reflecting the modern lifestyles of the upper class that are willing to shell out the extra premium for better looks and comfort. Panchsheel realty has tied up with a company called “yoo”, an interior designer firm founded by Phillipe Starck, for its Pune project in Kharadi. These units are of 5110-6900 sq ft. which are priced at Rs. 15,000 per sq ft. A Pune based, Amit Enterprises has tied up with Sachin Tendulkar as a brand ambassador for its residential project in Ambegaon. Sachin is not however designing the units which are 846 in total. Actresses too these days are tying up with developers for the designing work, as Gauri Khan is roped in for this project in Pune. Many factors are leading to an all time high demand for such designer homes which includes higher aspirations, modern and sophisticated lifestyles. The demand as so high that sometimes people don’t even consider before spending twice on a designer project where an ordinary unit can be availed of half the price.